Evaluation Question 3

As discussed in the presentation above, audience feedback was incredibly important to the construction of my media pieces.

We first received feedback on our pitch, to initially gauge what people thought of our idea and potential ways of improving it. This was an extremely important stage of audience feedback as it allowed us to ensure that our idea would appeal to our target audience. The most useful piece of feedback we received at this stage,= was people thought the best way to put faces on the fruit would be by making the facial expressions separately and then sticking them onto the fruit.

Following our pitch, we later received feedback on our animatic, this was an equally important stage of feedback as we had now visualised our idea to the audience, allowing them to better understand what we were trying to achieve. People generally liked our idea, however having now seen our animatic they suggested we shorten some of the shots and employ faster editing, as it appeared slow to them upon seeing our animatic.

The next stage in which we were able to receive considerable feedback was after having presented to the audience a rough cut of our film. The rough cut is the closest representation of what we want our final piece to look like, and so receiving feedback at this stage was extremely important. The feedback at this stage was overwhelmingly positive, however, to improve, it was suggested to us that we experiment to create better lighting effects, we were also advised to re-film a few of the shots as they were slightly unsteady.

After having completed our short film we were then able to present it to our audience and gain any final feedback for potential adjustments and improvements. Our film was generally very well received and at this final point there were very few suggestions of ways to improve, however a couple of points were raised with regards to improving the sound. It was suggested to us that we should include some ominous music when the "villain" character appears, thus making it immediately apparent he is the villain and the fruit is in danger. It was also suggested to us that we could add some form of sound when the fruit blinks, this to help break up the segments that currently lack sound.