Qualitative and Quantitative feedback

When trying to ascertain feedback from the audience there are two ways of collecting it - Qualitative and Quantitative feedback.

Qualitative: This form of feedback provides us with very in depth feedback that tells us what is good about are work, and what specifically can be improved. However the difficulty with qualitative feedback is that you generally don't get it from as many people, and as each individual's opinions are subjective, it is difficult to know if the changes we are making works to the benefit of the collective audience, or just the individual.

Quantitative: This form of feedback allows for a much larger collection of data and opinions, which allows us to see what the overall view is, and helps us to see any general trends of opinions. However, the scale in which this sort of feedback is collected, results in a lack of depth and constructive criticism in the feedback. While it allows us to see what people like and dislike, it doesn't necessarily specify where we could improve or possible changes we could make.

Having reviewed these two forms of ascertaining feedback, I think it is very important that we in our group ensure we collect a mixture of both qualitative and quantitative feedback. This is to ensure we have useful in depth feedback, but also that we recognise the likes and dislikes of the audience as a whole.