In the interest of gaining more inspiration I looked at the music video for Blur's song, Coffee and TV, directed by Garth Jennings (Director of the Hitchhikers Guide to the Galaxy and Son of Rambow). While the narrative in this is very different to my short film, this music video, like mine, makes the focus a personified inanimate object that has been designed for the audience to become emotionally attached to. This music video was also very well received both publicly and critically when it was released.
In this music video the milk carton is the focus character - similar to how the orange is the focus character in mine. The music video begins with the milk carton being in shot, but it is not immediately apparent that it is a character. This is something that I have also incorporated in to my short film, it works well to emphasise the shock when the object appears to be alive.
The milk carton in this, like the orange in my short film, uses close ups and extreme close ups on the character to present the facial expressions, which in turn emphasises emotions and reactions. The use of facial expressions on an inanimate object works to personify the character making them more likeable and allowing the audience to both sympathise and empathise with them. It also adds a comedic element, as an object like a milk carton or orange, with an exaggerated shocked face, appears quite amusing to the audience, possibly making the character even more likeable.
The music video for Coffee and TV also follows the established short film convention of containing a twist, this to make the story more interesting and exciting. I have attempted to incorporate this convention into my short film, by having a shocking twist it makes the story considerably more interesting and is easily achievable in the short time frame. Coffee and TV also ends with a happy resolution, this to help show the progression throughout the story and allow closure for the audience. I again, have attempted to achieve this in my short film, as I think it is a really effective way of both telling and ending a story, it shows a clear progression of events despite the short time frame.
The milk carton in this, like the orange in my short film, uses close ups and extreme close ups on the character to present the facial expressions, which in turn emphasises emotions and reactions. The use of facial expressions on an inanimate object works to personify the character making them more likeable and allowing the audience to both sympathise and empathise with them. It also adds a comedic element, as an object like a milk carton or orange, with an exaggerated shocked face, appears quite amusing to the audience, possibly making the character even more likeable.
The music video for Coffee and TV also follows the established short film convention of containing a twist, this to make the story more interesting and exciting. I have attempted to incorporate this convention into my short film, by having a shocking twist it makes the story considerably more interesting and is easily achievable in the short time frame. Coffee and TV also ends with a happy resolution, this to help show the progression throughout the story and allow closure for the audience. I again, have attempted to achieve this in my short film, as I think it is a really effective way of both telling and ending a story, it shows a clear progression of events despite the short time frame.
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